1. Don’t LOOK vulnerable. Be vulnerable in your writing

Look, it’s not about pretending to be open. You gotta really be open and honest in what you’re saying. People are inspired by what they see in you, like how you live, how you show up, how you act. That means looking healthy, looking happy, having a positive vibe, looking successful. It’s not fake, it’s showing that you care. Dress well. Look neat. Care about how you present yourself. Speak in a way that makes sense. Don’t just say random crap that sounds good in your head. Be someone who actually lives what they’re talking about. People notice that. They’re watching how you live before they listen to what you say. They wanna see the relationships, the freedom, the fun, the travel, the healthy habits, even the nice stuff you’ve worked for.

2. People online aren’t your friends until you help them first.

Honestly, strangers on the internet don’t care about you yet. They’re not gonna listen just because you showed up. You gotta earn that attention. And the way you do that is by giving value first. Teach them something. Help solve a problem they have. Don’t expect anything back at the start. Trust and loyalty only come after you’ve helped them out.

3. Talk to people at their level.

Your ideal client needs you because you see things a little differently. But that also means they might not connect with deep or abstract stuff right away. That’s why you don’t start off with vague, spiritual, or hard-to-grasp ideas in your marketing. You keep it real. You talk about the problems and situations they already get. And honestly, nobody likes being talked down to or confused by big words. If you talk fancy or sound like you’re trying to be above them, they’re out. People wanna be talked to like equals. Clear, simple, straight to the point. That’s what keeps them listening and feeling like you really get them.

4. People care about themselves first.

This one’s simple. Everyone’s tuned into their own station, asking “what’s in it for me?” If you’re talking about yourself too much, you’re losing them. They don’t really care about your opinions, your achievements, your deep realizations unless it’s actually helping them see something in their own life. They’re not here to learn about you. They wanna figure themselves out. They wanna feel seen. So don’t make your marketing about “me me me.” Make it about them. Their problems. Their dreams. Their struggles. Show them you see them. Show them how you can help them get what they want.

5. People buy feelings, not stuff.

At the end of the day, nobody’s buying a product just because of what it technically does. They’re buying how it makes them feel. So instead of just explaining your offer, show them how their life gets better because of it. Paint that picture for them. You need to really know what you’re selling and how it’s gonna affect them. A lot of coaches struggle here because deep down they’re not 100% confident in what they’re offering. But you gotta believe in it first so you can help them believe too.

6. Trust and respect are earned.

People won’t trust you or respect you if you don’t really understand them. You gotta show them that you get them—what they want, what they’re struggling with. And honestly, sometimes people will project stuff onto you. They might get mad or frustrated with you. That’s just part of it. You gotta keep your boundaries and respect yourself. Don’t waste energy on people who aren’t aligned with you or what you’re offering.

7. Keep it simple.

Trying to sound super smart or deep doesn’t help. It just makes people confused. The simplest message always lands better. That’s what they call the Rule of One. One idea. One goal. One message at a time. So many coaches try to cram everything into one post or one sales page and it just overwhelms people. When you try to cover it all at once, nobody knows what to focus on. Keep it clear and simple so they don’t have to work hard to figure out what you’re offering or why it matters.

8. People love stories, not facts.

If someone doesn’t already see you as their teacher—like they haven’t asked you for advice—you don’t just jump in and teach them. You tell stories. Stories that are interesting and helpful. Facts are easy to forget, but a good story sticks with them. If you’re just throwing numbers and facts at them, they’re gonna nod and scroll past. But a story they can feel? That’s what they’ll remember. Make your message something they care about.

9. Fit the audience, not just what you wanna say.

You can write the best message ever, but if it’s in front of the wrong people, it’s not gonna connect. You gotta know where they’re at—what they’re ready to hear, what they’re already thinking about. Like if someone’s still just trying to survive or get stable, they’re not ready for deep talks about purpose or inner healing. You gotta meet them where they are. Talk their language. Don’t assume they wanna talk about the same deep stuff you love. Bring them along step by step.

10. Talk like a friend, not a guru.

You’re not a guru. And that’s okay. Even the big names like Sadhguru? He talks simple. He makes it easy to understand. Or take someone like Teal Swan—sure, now she can talk however she wants because her audience already knows her. But she built that over years. Most coaches make the mistake of copying how those leaders talk, but they haven’t earned that space yet. So don’t copy it. Keep it simple. Talk like you’re chatting with someone you just met at a bar. Be warm. Be easy to talk to. That’s what builds connection early on.

11. Sell them what they want, give them what they need.

People buy based on what they think they want, not what you think they should want. So you start with what they already want—whether that’s losing weight, having better relationships, making more money, feeling more confident. Once they’re in, that’s when you guide them to the deeper work. You don’t throw all the heavy stuff at them upfront. You package it inside what they’re already looking for. That way you respect where they’re at and you gently lead them to the real transformation.