Offer Aware (Offer Detailed): The goal of your post is to create urgency and desire. Since they need motivation to take action, describe their ideal outcome so vividly they become obsessed with achieving it.

What to include: Show your advantage (what makes you different/better), provide proven results, and create exclusivity.

What to avoid: Don't just list what's included without emotion, don't overwhelm them with too many details, and avoid flat, lifeless headers like "Our Package."

I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that intensifies what your audience already wants most. It provides context by painting a vivid picture of the transformation you once craved, making them think "that's exactly the life I want" while stirring up the emotions tied to their deepest desires. For offer leads, this section amplifies their hunger by showing you once fantasized about the same outcomes they dream of, making them feel like this opportunity could finally make those dreams real and creating urgency around not letting this chance slip away.

Example: "I used to dream about what it would feel like to wake up naturally without hitting snooze five times, to have energy that lasted all day instead of crashing at 3pm, and to actually enjoy exercising instead of forcing myself through workouts I hated. I imagined feeling confident in my own skin, having the stamina to keep up with my kids, and finally breaking free from the cycle of starting and stopping healthy habits."

II) The WHAT: This section is emotionally charged and urgent, showing them the mounting cost of staying where they are instead of pursuing their dreams. It takes the desires you've amplified and flips them to reveal what they're losing every day they don't take action. You're making inaction feel more painful than action by highlighting the silent ways their current situation is stealing from their future self. For offer leads, this section creates a sense of urgency around their dreams by showing them that waiting isn't neutral - it's actively costing them the life they want, often ending with a powerful steroid statement or metaphor that makes the pain of inaction hit deeper.

Example: "What most people don't realize is that every day you hit snooze, you're training your brain that you can't trust yourself to follow through. Every 3pm crash is stealing hours of productivity and presence with the people you love. While you're stuck in this cycle, you're missing out on the confidence that comes from feeling strong in your body, the energy to be fully engaged with your kids, and the deep satisfaction of being someone who actually keeps their commitments to themselves. The real cost isn't just how you feel today - it's watching months and years slip by while you stay trapped in the same exhausting pattern. It's like being a prisoner in your own life, watching everyone else live fully while you're stuck behind bars you don't even realize you hold the key to."

III) The HOW: This section is compelling and action-oriented, showing them exactly what they'll experience and achieve through your offer while creating motivation around taking action now. It paints a vivid picture of their transformation journey, highlighting the specific benefits and outcomes they'll gain, while emphasizing what they're missing by waiting. You're making the opportunity feel tangible and immediate by describing the exact process and results they can expect. For offer leads, this section amplifies their desire by showing them the clear path to their dreams and making inaction feel like actively choosing to stay stuck while their ideal life remains just out of reach.

Example: "That's exactly why I created the Energy Reset Blueprint - to hand you that key and show you exactly how to unlock the door. In just 90 days, you'll wake up naturally before your alarm, feeling excited about your day instead of dreading it. You'll have sustained energy that carries you through afternoon meetings and evening activities with your family. Imagine looking in the mirror and seeing someone who follows through on their promises, who has the stamina to play with their kids after work, and who actually enjoys moving their body. My clients consistently tell me they feel 10 years younger within the first month. This isn't about perfect diets or grueling workouts - it's about simple, sustainable changes that compound into life-changing energy. The transformation starts the moment you decide you're worth more than this exhausting cycle you're living in.."

IV) The WHAT IF: This section is vision-driven and emotionally compelling, showing them the complete life transformation that awaits when they seize this opportunity. It paints a vivid picture of your journey from where they are now to living the exact dreams you amplified earlier, proving that their ideal life isn't just fantasy but an achievable reality. You're demonstrating that taking action on your offer was the catalyst that turned your deepest desires into your daily experience. For offer leads, this section makes their dreams feel tangible and urgent by showing them the specific life they could be living, making staying stuck feel like actively choosing to remain in prison when freedom is right there waiting.

Example: "Two years ago, I was the person hitting snooze five times every morning, crashing at 3pm, and collapsing on the couch while my kids played around me. Today, I wake up at 5:30am without an alarm, feeling genuinely excited about my day. I have energy to coach clients, work out, and still be fully present for family dinner and bedtime stories. Last weekend, my 8-year-old said I was the 'funnest dad ever' because I actually had the energy to play soccer with him instead of watching from the sidelines. The most incredible part isn't just how I feel physically - it's the confidence that comes from knowing I can trust myself to follow through on anything I commit to. When you stop living in survival mode and start thriving, everything becomes possible. If I could go from exhausted and burnt out to having more energy at 40 than I did at 25, this transformation is absolutely within your reach."