Price Aware (Price Detailed): The goal of your post is to overcome their buying hesitation. Since they're worried about the financial commitment, share compelling client transformations and eliminate their risk with strong assurances.

What to include: Provide a guarantee and include social proof (show others have invested and succeeded).

What to avoid: Don't force urgency too hard (it can create more fear), don't be vague about refunds (if any), and don't leave doubts unanswered.

I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that demonstrates the value and life-changing results through your own success or your clients'. It provides context by sharing how your investment paid off beyond expectations, making them think "this actually works and is worth it" while addressing their concerns about spending money. For pricing leads, this section builds confidence by showing the real results you achieved after making the investment, making them feel secure that this purchase will deliver value rather than drain their wallet, and helping them see the cost as an investment in their future rather than an expense.

Example: "My client Sarah came to me completely overwhelmed by her chronic procrastination - she'd been talking about launching her business for three years but kept putting off every important task. She was stuck in endless cycles of planning and researching but never actually taking action. Within 6 months of working with me, she had not only launched her business but was already booking clients and feeling confident in her ability to follow through on her commitments. Watching her transformation reminded me why I do this work - there's nothing more rewarding than seeing someone finally break free from the patterns that have been holding them back."

II) The WHAT: This section is reassuring and risk-free, removing their final barrier to taking action by eliminating any fear of making the wrong decision. It builds on the client's success story by showing them they have nothing to lose and everything to gain. You're making the investment feel completely safe by taking all the risk off their shoulders and putting it on yours. For pricing detailed leads, this section removes their buying hesitation by demonstrating your complete confidence in the results and giving them a clear way out if they're not satisfied.

Example: "What I want you to know is that I'm so confident this will work for you the way it worked for Sarah, that I'm willing to put my money where my mouth is. If you don't see a significant shift in your ability to take action within the first 90 days, I'll refund every penny you've invested - no questions asked, no hoops to jump through. You literally have nothing to lose except the procrastination patterns that are already costing you your dreams. Either this transforms your life like it did Sarah's, or you get your money back and you're no worse off than you are right now."

The HOW: This section is reassuring and straightforward, walking them through exactly what happens next while removing any remaining fears or objections about moving forward. It clearly outlines the simple steps to get started, presents the investment amount with confidence, and explains what they can expect from the process while reinforcing how your guarantee protects them completely. You're making the decision feel safe and easy by showing them there's no risk and explaining exactly how everything works. For pricing detailed leads, this section eliminates their final hesitations by providing complete transparency about the investment and process while reinforcing that they're making a smart, protected decision.

Example: "Here's exactly how this works: The investment for my complete transformation program is $2,500, and you can get started today with a simple application call. Once you're accepted, we'll begin with a deep-dive session where I'll map out your specific procrastination patterns and create your personalized action plan. Over the next 90 days, you'll have weekly coaching calls, daily accountability check-ins, and access to my proven system that's already transformed hundreds of lives. If at any point during those 90 days you don't see the shift you're looking for, simply email me and I'll process your full refund within 48 hours. No forms to fill out, no justifications needed."

IV) The WHAT IF: This section is reassuring and outcome-focused, showing them the complete transformation that becomes possible when they make this protected investment in themselves. It addresses any lingering doubts by sharing a powerful client success story that proves the investment pays off many times over, making their decision feel both safe and smart. You're demonstrating through real results that taking this financial step becomes the turning point that changes everything, while providing a clear path forward for those ready to commit. For pricing detailed leads, this section eliminates their final hesitations by showing them life-changing results that justify the investment and offering a simple next step for those ready to begin their own transformation journey.

Example: "And if you're still on the fence, let me tell you about Sarah. She came to me completely overwhelmed by her chronic procrastination, having spent three years talking about launching her business but never taking action. The $2,500 investment felt scary for her, but she was tired of watching opportunities pass by while she stayed stuck in endless planning cycles. Within the first month of our work together, she had built her website and started reaching out to potential clients. By month three, she had her first paying customer. Six months later, her consulting business was generating six figures annually, and she told me the confidence she gained was worth more than any amount of money. The $2,500 she invested has already returned itself 40 times over, but more importantly, she finally trusts herself to follow through on her dreams. If you're ready to make the same transformation Sarah did, click the link below to book your breakthrough call and we can have you started as early as this week."