Problem Aware (Bold Proclamation): The goal of your post is to make them question what they think they know. Since they're confident traditional methods work, reveal why popular wisdom is flawed and introduce what actually delivers results
What to include: Use statistics (optional), historical precedent (optional), authoritative evidence (like scientific research, studies, expert findings), rare insights, hidden research, or exclusive information.
What to avoid: Don't go too soft - be direct, don't jump into your solution (it's too early), and don't overexplain..
I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that challenges what your audience currently accepts as truth. It provides context by revealing how you once believed the same popular misconception they hold, making them think "wait, if that's not true, then what is?" while creating curiosity about what you learned instead. For bold proclamation leads, this section builds authority by demonstrating you've tested the common wisdom and found it lacking, making them receptive to hearing why conventional thinking is wrong and what works instead.
Example: "I used to believe that successful people were just naturally more disciplined than me - that they had some special willpower gene that I was missing. I thought procrastination was a character flaw and that I needed to just 'try harder' to stop putting things off. It wasn't until I discovered research showing that procrastination is actually an emotional regulation issue, not a time management problem, that I realized everything I'd been told about productivity was wrong."
II) The WHAT: This section is direct and provocative, making a strong contrarian statement that challenges everything they believe about their problem. It boldly declares that conventional wisdom is not just wrong but actively harmful, while positioning mainstream advice as the real enemy. You're making a shocking claim that flips their understanding upside down, creating cognitive dissonance that makes them question everything they thought they knew. For bold proclamation leads, this section delivers on your promise to challenge common beliefs by making a statement so bold it forces them to reconsider their entire approach to the problem.
Example: "Here's the truth nobody wants to tell you: procrastination isn't a productivity problem - it's an emotional regulation problem, and everything you've been told about time management is not just wrong, it's actively making your procrastination worse. The billion-dollar productivity industry has been selling you solutions to a problem that doesn't exist while completely ignoring what actually causes you to avoid tasks. Those time-blocking systems and to-do list apps aren't helping you get things done - they're training your brain to associate productivity with stress and overwhelm. What you've been told about discipline and willpower is a complete lie designed to keep you buying more planners, more apps, and more courses that will never solve the real issue."
III) The HOW: This section is encouraging and proof-focused, showing them that others have successfully solved what they're struggling with using a different approach. It demonstrates that the problem isn't permanent or unfixable by sharing examples of people who broke through using methods that actually work. You're building their belief that change is possible by revealing what successful people do differently, without going into complex explanations. For bold proclamation leads, this section creates hope and confidence by proving the problem is absolutely solvable when you address it the right way, making them believe they can achieve the same results if they're willing to try something new.
Example: "Once I understood this was about emotional regulation, not productivity systems, I started looking at people who actually got things done consistently, and I noticed they all had one thing in common - they never relied on motivation or discipline. Instead, they focused on removing the emotional resistance before trying to take action. I watched my friend Jake, who used to be the biggest procrastinator I knew, completely transform his productivity by addressing what was really causing his delays. He stopped trying to force himself through tasks and started identifying what made him avoid them in the first place. Within a few months, he was launching projects he'd been putting off for years, not because he became more disciplined, but because he learned to work with his psychology instead of against it."
IV) The WHAT IF: This section is inspiring and confidence-building, showing them what becomes possible when they embrace the new approach you've revealed instead of sticking with conventional wisdom. It shares your personal transformation story that proves the alternative method works, making change feel not just possible but achievable when they follow the right path. You're demonstrating that questioning popular beliefs was the key to your breakthrough, encouraging them to trust the new direction. For bold proclamation leads, this section reinforces their decision to abandon the old way by showing them the remarkable results that come from thinking differently, ending with reassurance that the change is more accessible than they imagine.
Example: "After applying this approach to myself years ago, within three months I had launched the business I'd been 'planning' for two years and finally organized my home office that had been a disaster zone for ages. The most incredible part wasn't just getting things done - it was how effortless it felt compared to my old struggle-and-force approach. I stopped feeling guilty about my productivity because I wasn't fighting myself anymore. Looking back, the moment I stopped believing that discipline was the answer was the moment everything became possible. If someone like me who used to beat themselves up daily for being 'lazy' can completely transform their relationship with taking action, so can you - it's easier than you think."
