Product Aware (Bold Promise): The goal of your post is to build trust in your specific approach. Since they doubt whether your way will work for them, show them they've been thinking about the problem all wrong and your approach tackles the real issue.

What to include: Explain how the process works, share case studies, provide measurable results, and include social proof.

What to avoid: Don't make vague or hype-heavy claims, don't make them guess how it helps, and avoid being too abstract about the transformation.

I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that offers a psychological reframe of the problem, making your audience reconsider their current understanding. It provides context by revealing how you shifted from a limiting belief to a breakthrough perspective, making them think "maybe I've been looking at this wrong" while demonstrating that the real issue isn't what they think it is. For bold promise leads, this section builds trust by showing you discovered the same mental trap they're stuck in, making them believe your product addresses the root cause rather than just the symptoms, and positioning your solution as the logical next step for someone ready to embrace this new understanding.

Example: "I used to think constantly checking my phone was just a bad habit - that I was just weak-willed and needed to use more self-control to stop reaching for it every few minutes. I tried app timers, putting my phone in another room, and even buying a physical alarm clock, but I'd always find myself mindlessly scrolling again. Then I learned from a neuroscientist that phone addiction isn't about willpower - it's actually your brain seeking dopamine hits, and there are specific techniques to retrain those neural pathways."

II) The WHAT: This section delivers your bold promise with conviction and credibility, explaining the precise mechanism behind your results. It builds on the reframe you introduced in the WHY by revealing the logical foundation of your method and providing concrete evidence that it works for people in your exact situation. You're demonstrating that your solution isn't just theory - it's a proven system based on scientific principles that has created real, measurable transformations. For bold promise leads, this section establishes unshakeable confidence in your specific methodology by showing both the science behind your promise and the documented results it produces, making your promise feel not just believable, but inevitable.

Example :"What I discovered next completely rewired my brain's relationship with my phone. The techniques I learned don't just suppress the urge - they redirect it entirely. And because of that breakthrough, I can now show you exactly how to redirect your dopamine pathways and break your phone addiction in just 14 days - guaranteed. Using my proven neuroplasticity techniques, you'll sit through entire meals without even thinking about your device. I'll teach you the same system that helped my client Marcus slash his phone checking from 200+ times daily to under 30, so you can finally enjoy real conversations again without that constant urge to multitask. This isn't about willpower - it's about rewiring your brain's reward system, which is why I'm confident you'll see the same transformation within two weeks."

III) The HOW: This section is proof-heavy and implementation-focused, showing them the specific steps and evidence that demonstrate your method works consistently. It provides detailed examples of the process in action, testimonials from similar clients, and measurable outcomes that prove your approach delivers on its promise. You're building absolute trust by showing them exactly what to expect, when to expect it, and how others have achieved the same results. For bold promise leads, this section removes any doubt about your ability to deliver by providing concrete evidence, step-by-step clarity, and multiple success stories that prove your method works for people exactly like them.

Example: "Here's exactly how this works: I start by mapping your specific trigger patterns - when, where, and why you reach for your phone. Then I teach you the three-step neuroplasticity sequence that creates new pathways in just days, not months. Marcus started seeing changes on day 3 when he realized he'd eaten lunch without touching his phone. By day 7, he was sleeping with his phone in another room. Sarah, another client, went from 180 daily checks to 25 in just 10 days using the same system. The process is simple: identify your dopamine triggers, redirect them using my proven techniques, then reinforce the new pathways through specific daily practices. Every client I've worked with has seen measurable results within the first week, and complete transformation by the end of our work together."

IV) The WHAT IF: This section is results-focused and confidence-inspiring, showing them the specific transformation that becomes possible when they trust your proven methodology. It shares your personal success story and client results that demonstrate your approach consistently delivers on its promises, making your bold claims feel completely achievable. You're proving that your method doesn't just work in theory - it creates real, measurable changes in people's lives. For bold promise leads, this section solidifies their trust in your specific approach by showing them the exact outcomes they can expect, making them feel confident that investing in your solution will produce the transformation you've promised.

Example: "When I first developed this system for myself, I went from checking my phone over 150 times a day to less than 20 within two weeks. But the real transformation went deeper - I started having genuine conversations again, finished projects I'd been putting off for months, and actually enjoyed quiet moments without needing constant stimulation. Now, three years later, I've helped over 200 people break their phone addiction using this exact method. Marcus told me it was the first time in years he felt truly present with his family. Sarah said she finally had the mental space to pursue her creative projects again. The most rewarding part is watching people rediscover parts of themselves they thought they'd lost forever. If this system can work for someone as addicted as I was, and consistently deliver results for hundreds of my clients, imagine what it could do for you."