Solution Aware (Problem + Solution): The goal of your post is to position yourself as their best option. Since they're struggling to find anything effective, acknowledge their harsh reality openly, then offer genuine hope through your proven method.
What to include: Use practical and logical reasoning, provide proof of results.
What to avoid: Don't talk too much about the problem, avoid old or generic advice, and skip long background stories.
I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that immediately addresses their deepest struggle with raw honesty. It provides context by confessing the harsh reality you once faced, making them think "finally, someone who admits how bad this really gets" while creating hope that escape is possible. For problem + solution leads, this section builds connection through vulnerability, showing you survived the same battle they're fighting and making them eager to learn the breakthrough that changed everything for you.
Example: "I was smoking a pack and a half of cigarettes a day, spending over $300 a month on something that was slowly killing me. I'd wake up with a sore throat every morning, constantly making excuses to step outside during social events, and feeling ashamed every time someone mentioned how bad smoking was. I tried patches, gum, and going cold turkey multiple times, but nothing stuck for more than a few weeks."
II) The WHAT: This section is short and direct, introducing your approach as the logical alternative to what they've already tried. It positions your solution as fundamentally different from the failed methods they're familiar with, emphasizing why your way works where others don't. You're not diving deep into how it works yet - just establishing that there's a better path that addresses what the conventional approaches miss. For problem + solution leads, this section creates hope by showing them there's finally an answer that makes sense, while setting up anticipation for the details of how your method actually works.
Example: "What I discovered was that every method I'd tried before was fighting against my brain instead of working with it. The patches and gum were still feeding the nicotine addiction, and going cold turkey was trying to overcome decades of neural pathways through sheer force. But there's actually a completely different approach that doesn't rely on willpower or substitutes - it works by rewiring the psychological triggers that make you reach for cigarettes in the first place. This method is simpler because it addresses why you smoke, not just the physical habit itself."
III) The HOW: This section is specific and differentiating, introducing the beginning of your unique approach while maintaining intrigue about what comes next. It gives them enough detail to understand why your method is different, but reveals it's just the first step of a larger framework, keeping everything focused on surface-level behaviors since the audience is still uneducated about the deeper aspects. You're positioning your method as fundamentally different by showing the initial insight or discovery, while making it clear there's more to learn. For problem + solution leads, this section builds credibility and curiosity by proving you understand what they're missing while hinting at a complete system they haven't discovered yet.
Example: "I learned that instead of trying to stop smoking, I needed to change what triggered the urge in the first place. I started by identifying the specific moments when I reached for cigarettes - after meals, during phone calls, when I felt stressed at work, or when I was bored watching TV. This was just the first step of understanding my personal trigger map. Once I could see the pattern clearly, I realized there were actually three different types of triggers happening, and each one needed to be addressed differently. The moment I understood this framework, everything clicked - I finally knew why all my previous attempts had failed and what I needed to do instead."
IV) The WHAT IF: This section is transformative and motivating, showing them the complete life change that becomes possible when they commit to your solution after hitting rock bottom. It shares your personal journey from the brutal reality you described to a completely transformed life, proving that escape is not only possible but sustainable. You're demonstrating that the darkest moments often become the turning points that lead to the most dramatic breakthroughs. For problem + solution leads, this section creates powerful hope by showing them that their current struggle can become the foundation for their greatest transformation, making them believe that their pain has purpose and their breakthrough is within reach.
Example: "After I applied this framework to myself, everything changed within weeks. I went from being a pack-and-a-half-a-day smoker who couldn't imagine life without cigarettes to someone who genuinely forgot they ever had the habit. The best part wasn't just quitting - it was discovering I had way more energy, my morning cough disappeared, and I stopped making excuses to step outside during social events. Six months later, I could smell flowers again and actually taste my food properly for the first time in years. People started commenting on how much healthier I looked, and I felt proud of myself instead of ashamed every time someone mentioned smoking. If someone like me who had failed to quit dozens of times could finally break free using this approach, you can too."
