Unaware (Story): The goal of your post is to make them realize something might be wrong. Since they're completely oblivious to any issues, share a relatable experience that gets them thinking "oh no, this sounds like me."

What to include: Use a villain (optional), real personal stories, show your vulnerability, highlight your pain, and create emotional connection.

What to avoid: Don't get logical or give long explanations, don't offer obvious solutions (they're not ready yet), and don't pitch anything (it's too early).

I) The WHY: This section is quite short, just one paragraph written like a personal experience that happened to you. It's the bait that draws your audience in through emotional connection and shared struggle. It provides context by narrating a relatable situation that mirrors their current challenges, making them think "this person gets exactly what I'm going through" while building anticipation for how the story unfolds. For story leads, this section creates engagement by showing you've walked in their shoes, making them invested in discovering how your journey resolved and whether your path could work for them too.

Example: "I used to spend my evenings scrolling through social media for hours, promising myself I'd just check for 'five minutes' and then suddenly it was midnight. I'd wake up the next morning feeling groggy and behind, knowing I'd wasted precious time that I could have spent on things that actually mattered to me. Every night I'd tell myself tomorrow would be different, but I kept falling into the same mindless pattern."

II) The WHAT: This section is brief but impactful, revealing the true cost of your past situation. It exposes the emotional or material price you were paying through your behavior, making them feel the weight of continuing down this path. You're not just pointing out surface-level inconveniences - you're uncovering the silent damage that was happening beneath your awareness and showing them what inaction ultimately cost you. For story leads, this section creates urgency by helping them recognize they're already losing something valuable every day they don't address this, making them feel the pain of staying stuck rather than the fear of change.

Example: "What I didn't realize at the time was how much this habit was actually costing me. I was losing 3-4 hours every single night that I could have spent learning new skills, exercising, or connecting with people who mattered. My sleep quality was terrible because of the blue light, which meant I was showing up to work groggy and unfocused the next day. Worst of all, I was missing out on real relationships and experiences while watching other people live their lives online. What really hurt wasn't just the wasted time - it was how disconnected I felt from my own life and how far behind I was falling on the goals that actually mattered to me."

III) The HOW: This section is gentle and educational, helping them recognize the signs and patterns in their own life without overwhelming them with solutions. It gives them simple ways to identify if this problem is affecting them too, focusing on surface-level behaviors they can easily observe rather than deep psychological concepts. You're showing them how to spot the warning signs they might have missed by looking at their daily actions and habits. For story leads, this section builds recognition by giving them tools to evaluate their own situation through concrete behaviors they can notice, making them realize they might need help without pushing them toward any specific action yet.

Example: "I started to recognize the signs that I was stuck in this trap by paying attention to how I felt right after putting my phone down - instead of feeling energized and connected, I felt empty and slightly anxious. I noticed when I was reaching for my phone throughout the day - it was always when I was bored, stressed, or avoiding something important. I tracked how much time I was actually spending scrolling versus how much I thought I was spending, and I was shocked by the difference. The biggest wake-up call was realizing I couldn't sit through dinner without checking my phone, or watch TV without scrolling during commercials. I couldn't even use the bathroom without bringing my phone with me, and that's when I realized this habit was taking over more of my day than I ever admitted to myself."

IV) The WHAT IF: This section is hopeful and inspiring, showing them what becomes possible when someone like them decides to address what you've revealed. It shares a relatable transformation story that makes change feel achievable rather than overwhelming, focusing on how small awareness can lead to meaningful shifts. You're painting a picture of possibility without making it feel unrealistic or requiring them to take immediate action. For story leads, this section plants seeds of hope by showing them that recognizing the problem is the first step toward a completely different life, making them curious about what could change if they simply started paying attention to what you've shared.

Example: "Since I started paying attention to these patterns, everything began to change for me. Six months later, I became the person sitting through entire dinners without even thinking about my phone. I started having real conversations again, finished books I'd been meaning to read for years, and actually enjoyed movies without the constant urge to multitask. My relationships got deeper because I was fully there when people were talking to me. I even started sleeping better because I wasn't scrolling right before bed. The beautiful thing is, it all started with simply noticing what I was doing, just like you might be noticing right now as you read this. If someone as addicted as I was can break free just by paying attention, imagine what's possible when you start seeing your own patterns clearly."